Updated: Nov 8, 2019
Facebook, Instagram, Twitter, YouTube, LinkedIn...the list goes on and on. Which social media platforms do you need to utilize in order to grow your business? It depends. CLICK HERE to see how easy it is to hire a social media consultant who can lighten your load and dream up a strategy that will get you in front of your ideal customers.
Odds are you have at least one personal social media account - most likely Facebook. If you're there, your customers and clients are, too!
Here's a list of 6 social media platforms that are most helpful for entrepreneurs looking to grow their online marketing presence and customer service.
Facebook. With over 2 billion users, Facebook is a given. While business pages have been affected by the latest algorithm changes and now more than ever must pay to play (that means shelling out $$$ to get our content seen by your audience), the fact is that your customers are here - and this is where they are looking for you.
Instagram. This platform is photo-based, which works to your advantage! You can focus less on copy and more on visual representations of your services and products as well as events and giveaways.
Twitter. Great for quick and easy sharing and re-sharing of current events, content and brand-to-brand interaction. Make use of hashtags and their new 280 character limit!
YouTube. Your clients LOVE videos. They want to hear your thoughts and expertise, and they want to see your products in use. Bonus: a YouTube channel is so easy to monetize! Pinterest. If you have high-quality images to use, Pinterest is an awesome visual search engine. Showcase your knowledge, products, and content by compelling users to click on your pins, which redirect to your website or blog.
LinkedIn. This one is more for you than your business. If your brand relies on connections and networking with other entrepreneurs and industry leaders, LinkedIn helps provide your way in.