Updated: Nov 8, 2019
Don't believe in "hustling" but can't figure out why your engagement sucks and your bank account is empty? SHOCKING 🙄
Here's the tea, friends:
There are 3 ways to invest in your business:
Financially. Spending your money on staff, coaches & contractors and ads. Paying people to do the things you can't (or don't want to) do.
Giving up your time. Putting in the sweat equity and hard work it takes to build your business organically (when you can't afford the first option).
Combining the first two for maximum impact. Not all small biz owners can afford to outsource social media or pay for a fancy website in the beginning. They don't have the funds for high quality branding photos or a big-time business coach.
And that's OK. Because if you're willing to work your booty off, learn, try, fail, and REPEAT you're already miles ahead of those who think success should come easily just because they have a "good idea". Today I met with 2 incredible hustlers who truly inspired me with their commitment to maximizing their money when and where they can while putting in hours of unseen guerrilla marketing. And I KNOW they will be successful, because they're willing to work for it! They're not asking for the easy way out or just sitting back and waiting for their target audience to find them.
So if you're not seeing the growth or sales or engagement you expected, don't quit! Instead, take a hard and honest look at how much work you're willing to do to MAKE IT HAPPEN.
The house won't fall if the bones are good.
ABOUT ERIN, CREATIVE DIRECTOR OF ELITE MEDIA INK
Need some help getting started with a social media strategy, IG growth, or digital marketing ideas?